Services: Ecommerce SEO + Social Media Advertising
Chumbak, the quirky Indian lifestyle brand known for colourful phone cases, bags, and home décor, had built a loyal following through retail stores and marketplace presence. But their own D2C website was underperforming — organic traffic was stagnant, product pages weren't ranking for commercial keywords, and social ad spend was generating clicks but not enough conversions.
They needed a partner who understood both ecommerce SEO at scale (5,000+ products) and the nuances of social commerce in India's competitive D2C space.
Complete technical SEO audit. Fixed crawl budget waste from 12,000+ faceted URLs. Implemented product schema markup across all categories. Rebuilt category page content targeting "quirky phone cases online" and "designer home décor India".
Launched a gift guide content hub targeting seasonal peaks. Rebuilt Meta ad account from scratch — separate campaigns for prospecting, retargeting, and dynamic catalogue ads with product-level ROAS bidding.
Expanded to 150+ ranking keywords in top 10. Instagram Shopping integration and UGC-driven creatives outperformed studio shots by 3X. Abandoned cart email flows recovering ₹12L/month in lost revenue.
Organic traffic now driving 45% of total revenue vs 18% at start. Social ROAS stabilised at 4.2X. YouTube Shorts ad campaign: 2M+ views in first month.
In 8 months, Chumbak's D2C website went from an underperforming afterthought to their fastest-growing sales channel. Organic search became the #1 revenue driver, social ads delivered consistent 4.2X ROAS, and the email recovery flows alone paid for our entire engagement.