Services: Full-Funnel: SEO + PPC + Social + Email + CRO
Kapiva, the modern Ayurveda brand offering juices, supplements, and health products, was doing ₹50L/month through their D2C website — modest for a brand with strong marketplace presence on Amazon and Flipkart. They wanted to reduce marketplace dependency and build a direct relationship with their health-conscious customer base.
The challenge was multi-layered: low organic visibility for health and Ayurveda keywords, expensive Meta ads with declining ROAS, no email marketing programme, and a website conversion rate under 1.5%.
Redesigned product pages with ingredient storytelling and clinical study references. Checkout flow reduced from 5 steps to 3. A/B tested pricing display and subscription options. Conversion rate jumped from 1.5% to 3.2% before spending an extra rupee on traffic.
Built a health content hub targeting "benefits of ashwagandha", "best Ayurvedic juice for immunity", and 200+ health-intent keywords. Ingredient-led landing pages ranking for both informational and commercial queries. Organic traffic grew 180% in 60 days.
Restructured Meta campaigns with UGC-first creative strategy — real customer transformation stories outperformed studio ads 4X. Full email programme: welcome series, post-purchase education, subscription reminders, and win-back campaigns recovering 20% of churned subscribers.
D2C revenue crossed ₹3Cr/month. Organic now driving 35% of revenue (was 8%). Subscription programme grew to 15,000+ active subscribers with 35% repeat rate. Blended ROAS stabilised at 2.8X.
Kapiva's D2C channel grew from ₹50L to ₹3Cr monthly revenue in 10 months — a 6X increase. More importantly, they built a sustainable growth engine: organic traffic compounds monthly, email drives predictable repeat revenue, and the subscription base creates recurring income independent of ad spend. Marketplace dependency dropped from 80% to under 50% of total revenue.