Services: Content Marketing + Technical SEO + B2B Lead Generation
Razorpay, India's leading payment gateway, faced intense organic competition from PayU, Cashfree, and international players like Stripe. Product pages ranked well for branded terms, but they were invisible for the high-intent queries that B2B buyers search before choosing a payment provider.
Keywords like "best payment gateway India", "UPI integration for business", "online payment solutions for ecommerce" — the queries that influence purchase decisions — were dominated by competitors and comparison sites.
Mapped 2,000+ keywords across the B2B buyer journey — from awareness to comparison to decision stage. Identified 400+ content gaps where competitors ranked but Razorpay didn't.
Produced 60+ authoritative articles targeting clustered keyword groups. Technical guides, comparison pages, industry-specific landing pages, and a comprehensive knowledge base. Every piece built for SEO and lead capture.
Programmatic SEO for 200+ use-case pages. Digital PR campaign earning links from YourStory, Inc42, and Economic Times. Core Web Vitals improved to all-green across the site.
Organic traffic crossed 500K monthly. Content-driven demo requests overtook paid channels. Blog became the #1 source of qualified B2B leads, with 45% lower cost per lead than Google Ads.
Razorpay went from a strong product with weak organic visibility to owning the entire fintech content landscape in India. 500K+ monthly organic visits, 1,200+ top-10 keywords, and a content engine that generates more qualified leads than their entire paid budget — at 45% lower cost per lead.