Services: SEO Recovery + PPC Management + Content Strategy
Thomas Cook India, one of the most recognised travel brands, suffered a catastrophic 70% organic traffic drop following a website migration gone wrong. Thousands of high-ranking destination and holiday package pages lost their URLs, redirects were misconfigured, and JavaScript rendering issues prevented Google from indexing 60% of pages.
Meanwhile, competitors like MakeMyTrip and Yatra were aggressively bidding on Thomas Cook's branded and destination keywords, siphoning off customers who couldn't find them organically.
Audited 15,000+ URLs. Fixed 3,200 broken redirects, resolved JavaScript rendering issues. Submitted priority recrawl requests for the top 500 traffic-driving URLs.
Launched defensive PPC campaigns on branded terms and top destination keywords to capture traffic while organic rankings recovered. Rebuilt 150+ destination landing pages with fresh content and schema markup.
Published 80+ destination guides targeting long-tail queries: "best time to visit Ladakh", "Kerala backwater houseboat packages", "Europe tour packages from India". Each designed as a booking funnel.
Organic traffic recovered to 130% of pre-migration levels. PPC campaigns achieving 3.8X ROAS on holiday packages. Online booking revenue hit ₹4.5Cr.
Thomas Cook India's digital channel went from crisis to their strongest performance ever. Organic traffic didn't just recover — it exceeded pre-migration levels by 30%. The integrated SEO + PPC approach ensured zero revenue gap during recovery, and the content investment created a sustainable organic booking engine.