Services: Local SEO + Hyperlocal PPC + App Install Campaigns
Country Delight, the farm-to-home milk and grocery delivery service, was expanding rapidly across Indian cities. Their challenge was classic hyperlocal marketing — acquiring customers in specific neighbourhoods and pin codes where their delivery network operated, without wasting budget on areas they didn't serve yet.
Existing Google Ads campaigns were broadly targeted, CAC was climbing, and they had almost zero organic visibility for local searches like "milk delivery near me" or "fresh milk subscription [city name]".
Created 25+ city-specific landing pages targeting "[city] milk delivery" searches. Set up Google Business Profiles for each operational hub. Implemented local schema markup with delivery area specifications.
Rebuilt Google Ads with pin code-level targeting. Separate campaigns per city with area-specific ad copy. Meta app install campaigns using residential society databases and lookalike audiences.
"Farm to Table" blog series driving 40K+ monthly organic visits. Automated review collection — Google reviews jumped from 3.2 to 4.6 average. Local pack rankings in 18 cities.
CAC reduced from ₹280 to ₹112 per subscriber. Expanded to 5 new cities using the proven playbook. App installs: 25K+/month with 40% first-week activation rate.
Country Delight's digital acquisition cost dropped by 60% while volume increased 4X. The local SEO foundation now drives thousands of organic sign-ups monthly — essentially free customer acquisition that compounds as content ages. The playbook we built together is now their standard template for every new city launch.